YouTube’s fine and child safety online | Letters
Fining YouTube for targeting adverts at children as if they were adults shows progress is being made on both sides of the Atlantic, writes Steve Wood of the Information Commissioner’s Office
The conclusion of the Federal Trade Commission investigation into YouTube’s gathering of young people’s personal information (‘Woeful’ YouTube fine for child data breach, 5 September) shows progress is being made on both sides of the Atlantic towards a more children-friendly internet. The company was accused of treating younger users’ data in the same way it treats adult users’ data.
YouTube’s journey sounds similar to many other online services: it began targeting adults, found more and more children were using its service, and so continued to take commercial advantage of that. But the allegation is it didn’t treat those young people differently, gathering their data and using it to target content and adverts at them as though they were adult users.Continue reading...